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Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 8,000 staff in 25 markets, dedicated to leveraging best-in-class technology to make travel even easier.","question":"In their own words"}],"reviews":[{"url":"https://www.trustpilot.com/review/www.agoda.com","found":true,"label":"Trustpilot","rating":null,"source":"reviews","reviews":null},{"url":"https://www.smartcustomer.com/reviews/agoda.com","found":true,"label":"SmartCustomer","rating":2.3,"source":"reviews","reviews":4456},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":"https://www.reviews.io/company-reviews/store/agoda-com","found":true,"label":"Reviews.io","rating":4.32,"source":"reviews","reviews":399},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Pages read: about","source":"website"},{"text":"Domain registered 22 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Among the 2,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Email authentication configured: SPF, DMARC (quarantine), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"Site first archived 25 years ago","source":"wayback"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 4,103,777 followers on facebook","source":"social"},{"text":"YouTube channel with 99,900 subscribers, 267 videos, last upload 2026-09-30","source":"social"},{"text":"Reviews.io: rated 4.32 from 399 reviews","source":"reviews"},{"text":"SmartCustomer: rated 2.3 from 4,456 reviews","source":"reviews"},{"text":"Trustpilot: a review page exists","source":"reviews"},{"text":"Better Business Bureau: rated C-, not accredited; 924 complaints closed in three years, 269 of them resolved to the customer's satisfaction","source":"bbb"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"}],"concerns":[{"text":"SmartCustomer: rated 2.3 from 4,456 reviews","source":"reviews"}],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-03T07:17:40.094183+00:00","error":null},{"source":"crux","ok":true,"fetched_at":"2026-10-03T07:17:28.201507+00:00","error":null},{"source":"dns","ok":true,"fetched_at":"2026-10-03T07:17:28.610180+00:00","error":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-09T10:03:39.722955+00:00","error":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-03T07:17:28.609051+00:00","error":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-03T07:17:28.337879+00:00","error":null},{"source":"ico","ok":false,"fetched_at":"2026-10-03T07:17:28.201153+00:00","error":null},{"source":"radar","ok":true,"fetched_at":"2026-10-03T07:17:29.703741+00:00","error":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-03T07:17:28.431738+00:00","error":null},{"source":"registry","ok":true,"fetched_at":"2026-10-03T07:17:35.805299+00:00","error":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-03T07:17:29.146602+00:00","error":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-03T07:17:28.343900+00:00","error":null},{"source":"social","ok":true,"fetched_at":"2026-10-03T07:17:29.455551+00:00","error":null},{"source":"wayback","ok":true,"fetched_at":"2026-10-03T07:17:30.723108+00:00","error":null},{"source":"website","ok":true,"fetched_at":"2026-10-09T10:03:36.341359+00:00","error":null},{"source":"wikipedia","ok":true,"fetched_at":"2026-10-03T07:17:29.196748+00:00","error":null}],"cost":{"gathering":0.0618,"score":0.00138,"total":0.06318},"claimed":false,"claimed_at":null,"summary_text":"We read its about page. Its website address was registered 22 years ago, and is locked against transfer to someone else. It is among the 2,000 most-visited sites on the internet (Cloudflare Radar). Customers have left 399 reviews on Reviews.io, averaging 4.32 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. Be cautious: its 4,456 reviews on SmartCustomer average only 2.3 stars out of 5. We could not find an address, an email address or a phone number.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Pages read: about","source":"website","plain":true},{"text":"Domain registered 22 years ago","source":"rdap","plain":true},{"text":"Among the 2,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar","plain":true},{"text":"Good independent reputation: 399 reviews on Reviews.io, rated 4.32 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A large number of independent reviews (4,456 on SmartCustomer), but it falls short with only 2.3 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false},{"text":"Email address information was not found from our checks.","source":"website","plain":false},{"text":"Phone number information was not found from our checks.","source":"website","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves 16 countries; part of Booking Holdings; founded in 2005 (Wikipedia) · BBB rating C-","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 22 years ago","good"],["Who they are","website","Website details","globe","We read its about page","good"],["Reputation and track record","reviews","Customer reviews","star","SmartCustomer 2.3 stars from 4,456 reviews · Reviews.io 4.32 stars from 399 reviews","bad"],["Reputation and track record","crux","Visitor traffic","eye","It is among the 2,000 most-visited sites on the internet (Cloudflare Radar)","info"],["Reputation and track record","wayback","Web history and authority","history","The Internet Archive first saved a copy of its website 25 years ago","good"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 4,103,777 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 2 for information","held":null,"satisfaction":[["SmartCustomer","2.3","4,456 reviews",false],["Reviews.io","4.32","399 reviews",false],["BBB","C-","269 of 924 resolved",false]],"found":{"registry":[["The Better Business Bureau rates it C-, and does not accredit it; 269 of its 924 complaints closed in three years were resolved to the customer's satisfaction","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[],"reviews":[["Rated 4.32 stars out of 5 from 399 reviews on Reviews.io","good"],["It has a review page on Trustpilot","good"],["Rated 2.3 stars out of 5 from 4,456 reviews on SmartCustomer","bad"]],"crux":[["Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","good"],["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 99,900 subscribers and 267 videos, the latest uploaded on 30 Sep 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"We read its about page","source":"website"},{"text":"Its website address was registered 22 years ago","source":"rdap"},{"text":"It is among the 2,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"},{"text":"Good independent reputation: 399 reviews on Reviews.io, rated 4.32 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A large number of independent reviews (4,456 on SmartCustomer), but it falls short with only 2.3 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"},{"text":"Email address information was not found from our checks.","source":"website"},{"text":"Phone number information was not found from our checks.","source":"website"}]]]},"answer":"Is agoda.com legit and trustworthy? Truth score 89 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 2 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/agoda.com","assessed_at":"2026-10-09T10:03:40.043410+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, Agoda Official Site: truth score 89 out of 100, legitimacy confidence High, assessed 2026-10-09, https://truthsignal.com/business/agoda.com"}}