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payer)","source":"ico"}],"concerns":[],"evidence":[{"source":"appstore","ok":true,"fetched_at":"2026-11-11T04:06:29.907755+00:00","error":null,"why":null},{"source":"bbb","ok":true,"fetched_at":"2026-11-11T04:06:29.050822+00:00","error":null,"why":null},{"source":"category","ok":true,"fetched_at":"2026-11-11T04:06:26.523241+00:00","error":null,"why":null},{"source":"charity","ok":true,"fetched_at":"2026-11-11T04:06:29.298734+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-11-11T04:06:25.783271+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-11-11T04:06:26.849904+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-11-11T04:06:45.778492+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-11-11T04:06:25.379510+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-11-11T04:06:26.264489+00:00","error":null,"why":null},{"source":"hygiene","ok":true,"fetched_at":"2026-11-11T04:06:26.716194+00:00","error":null,"why":null},{"source":"ico","ok":true,"fetched_at":"2026-11-11T04:06:29.356739+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-11-11T04:06:25.785896+00:00","error":null,"why":null},{"source":"places","ok":true,"fetched_at":"2026-11-11T04:06:25.781034+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-11-11T04:06:27.581323+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-11-11T04:06:26.280946+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-11-11T04:06:26.699636+00:00","error":null,"why":null},{"source":"regulators","ok":true,"fetched_at":"2026-11-11T04:06:29.291615+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-11-11T04:06:29.509555+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-11-11T04:06:26.182340+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-11-11T04:06:28.246205+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-11-11T04:06:29.569240+00:00","error":null,"why":null},{"source":"wayback","ok":true,"fetched_at":"2026-11-11T04:06:25.764521+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-11-11T04:06:29.359459+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-11-11T04:06:26.610375+00:00","error":null,"why":null}],"history":[{"at":"2026-11-11","kind":"first","sources":{"read":24,"of":24},"score":73,"band":"HIGH","judged":true,"changes":[],"date":"11 November 2026","label":"First check","detail":null,"score_text":"Score 73, High truth signals","note":"Nothing earlier to compare with"}],"trend":[{"month":"2026-11","score":73,"followers":208985,"change":null,"new":[],"points":441}],"cost":{"gathering":0.00134,"score":0.00021,"total":0.00155},"claimed":false,"claimed_at":null,"history_reports":[{"month":"2026-11","score":73,"band":"HIGH","url":"https://truthsignal.com/business/77diamonds.com/report/2026-11.md"}],"summary_text":"77diamonds.com is run by 77diamonds Limited, an active UK company registered at Companies House 22 years ago. Its website address was registered 22 years ago, and is locked against transfer to someone else. The postcode on its website matches its registered office. No malware or phishing warnings found for its website. Be cautious: its 4 reviews on Reviews.io average only 2.0 stars out of 5. We could not find an archive history for its website.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"GB registered company (active), incorporated 22 years ago","source":"companies_house","plain":true},{"text":"Domain registered 22 years ago","source":"rdap","plain":true},{"text":"Address consistent across 2 independent sources","source":"facts","plain":true},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Be cautious","bad",[{"text":"A low number of independent reviews (4 on Reviews.io), but it falls short with only 2.0 stars out of 5","source":"reviews","plain":false}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback","plain":false}]]],"missing":[],"sources_agree":[{"label":"Address","value":"2nd Floor, 3 Hanover Square, London, W1S 1HD, England","sources":[{"source":"Its website","value":"W1S 1HD","state":"agrees"},{"source":"Companies House","value":"W1S 1HD","state":"agrees"},{"source":"OpenStreetMap","value":null,"state":"not found"},{"source":"Web Data Commons","value":null,"state":"not found"}],"differ":null},{"label":"Company name","value":"77DIAMONDS LIMITED","sources":[{"source":"Companies House","value":"77DIAMONDS LIMITED","state":"agrees"},{"source":"Its website","value":"77 Diamonds Limited","state":"differs"}],"differ":"Sources give different names"}],"page":{"rows":[["Who they are","registry","Company details","building","An active UK company registered at Companies House, set up 22 years ago","good"],["Who they are","rdap","Domain registration","clock","Its website address was registered 22 years ago","good"],["Who they are","website","Website details","globe","We read 4 of its pages: contact, returns, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews, accreditations and complaints","star","Rated 2.0 stars out of 5 from 4 reviews on Reviews.io","bad"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months","info"],["Reputation and track record","wayback","Web history and authority","history","We have checked it once, on 11 November 2026","none"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X.com and YouTube); the largest audience is 95,565 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","No malware or phishing warnings found for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name goes to spam","good"]],"tally":"1 be cautious · 7 clear · 1 not found · 1 for information","held":null,"satisfaction":[["Reviews.io","2.0","4 reviews · read 11 November 2026",false]],"bbb":[],"average":"3.0","average_sum":"(7 × 3.5 + 2 × 4 (Reviews.io)) ÷ (7 + 4) = 3.0, to one decimal place","also":[["Trustpilot","https://uk.trustpilot.com/review/www.77diamonds.com"]],"found":{"registry":[["Its registered office at Companies House is 2nd Floor, 3 Hanover Square, London, W1S 1HD, England","good"],["Its latest accounts at Companies House run to 31 December 2025","good"],["It has filed at Companies House regularly for the last five years, with no gap longer than 15 months","good"],["Registered with the Information Commissioner's Office (ICO) to handle personal data","good"]],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"]],"reviews":[["It has a review page on Trustpilot","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"]],"wayback":[],"social":[["Its YouTube channel has 2,210 subscribers and 400 videos, the latest uploaded on 6 Nov 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"An active UK company registered at Companies House, set up 22 years ago","source":"companies_house"},{"text":"Its website address was registered 22 years ago","source":"rdap"},{"text":"The postcode on its website matches its registered office at Companies House","source":"facts"},{"text":"No malware or phishing warnings found for its website","source":"safe_browsing"}]],["Be cautious","bad",[{"text":"A low number of independent reviews (4 on Reviews.io), but it falls short with only 2.0 stars out of 5","source":"reviews"}]],["Not found","none",[{"text":"Web history and authority information was not found from our checks.","source":"wayback"}]]]},"answer":"Is 77diamonds.com legit and trustworthy? Truth score 73 out of 100, high truth signals: 7 of 10 public checks clear, 1 to be cautious about, 1 not found, 1 for information. Legitimacy confidence: high. Customer satisfaction: mostly dissatisfied.","edits":[],"edits_recent":{"days":90,"count":0,"fields":[]},"advisory":null,"citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/77diamonds.com","assessed_at":"2026-11-11T04:06:46.182332+00:00","licence":"Truth Signal terms: free to read and quote with a link back; bulk copying, data sets, resale, white-label and model training need the paid API plan","licence_url":"https://truthsignal.com/terms","cite_as":"Truth Signal, 77 Diamonds: truth score 73 out of 100, legitimacy confidence High, assessed 2026-11-11, https://truthsignal.com/business/77diamonds.com"}}