{"domain":"12thtribe.com","kind":"business","slug":null,"name":"12th Tribe","jurisdiction":"us","company_number":null,"assessed_at":"2026-10-19T01:31:35.095322+00:00","checked_at":"2026-10-19T01:31:34.734723+00:00","checking":false,"collection":[{"source":"bbb","last_attempt_at":"2026-10-19T01:30:39.151289+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:39.151289+00:00","deferred":false},{"source":"crux","last_attempt_at":"2026-10-19T01:30:24.445064+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.445064+00:00","deferred":false},{"source":"dns","last_attempt_at":"2026-10-19T01:30:24.541100+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.541100+00:00","deferred":false},{"source":"final_check","last_attempt_at":"2026-10-19T01:31:34.734723+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:31:34.734723+00:00","deferred":false},{"source":"google_places","last_attempt_at":"2026-10-19T01:30:24.205004+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"hibp","last_attempt_at":"2026-10-19T01:30:23.620691+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:23.620691+00:00","deferred":false},{"source":"homepage","last_attempt_at":"2026-10-19T01:30:24.595230+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.595230+00:00","deferred":false},{"source":"ico","last_attempt_at":"2026-10-19T01:30:39.158481+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false},{"source":"opendata","last_attempt_at":"2026-10-19T01:30:24.445406+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.445406+00:00","deferred":false},{"source":"radar","last_attempt_at":"2026-10-19T01:30:24.957513+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.957513+00:00","deferred":false},{"source":"rdap","last_attempt_at":"2026-10-19T01:30:24.633986+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.633986+00:00","deferred":false},{"source":"registry","last_attempt_at":"2026-10-19T01:30:38.684022+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:38.684022+00:00","deferred":false},{"source":"reviews","last_attempt_at":"2026-10-19T01:30:25.226434+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:25.226434+00:00","deferred":false},{"source":"safe_browsing","last_attempt_at":"2026-10-19T01:30:24.602766+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:24.602766+00:00","deferred":false},{"source":"social","last_attempt_at":"2026-10-19T01:30:33.270720+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:33.270720+00:00","deferred":false},{"source":"trustindex","last_attempt_at":"2026-10-19T01:30:25.627691+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:30:25.627691+00:00","deferred":false},{"source":"wayback","last_attempt_at":"2026-10-19T01:30:24.439514+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":true},{"source":"website","last_attempt_at":"2026-10-19T01:31:32.381079+00:00","last_attempt_ok":true,"last_attempt_error":null,"last_success_at":"2026-10-19T01:31:32.381079+00:00","deferred":false},{"source":"wikipedia","last_attempt_at":"2026-10-19T01:30:25.181024+00:00","last_attempt_ok":false,"last_attempt_error":null,"last_success_at":null,"deferred":false}],"purchase_confidence":"MEDIUM","truth_score":67,"warning":null,"customer_satisfaction":{"answer":0.61,"word":"mixed","reviews":[{"platform":"Trustpilot","rating":5.0,"reviews":335},{"platform":"SmartCustomer","rating":3.1,"reviews":61},{"platform":"Trustindex","rating":3.0,"reviews":26}]},"judgement":{"model":null,"reason":null,"answers":{"purchase_safety":0.78,"business_legitimacy":0.59,"established_history":0.83,"identity_consistency":0.5,"independent_reputation":0.69,"real_customer_evidence":0.64},"warning_fact":null,"warning_effect":null,"enough_evidence":0.71,"customer_satisfaction":0.61},"points":{"dns":[{"label":"MX records","value":true},{"label":"SPF record","value":true},{"label":"DKIM key","value":true},{"label":"DMARC record","value":true},{"label":"DMARC policy","value":"reject"},{"label":"Security certificate browsers warn about","value":false},{"label":"Nameservers","value":"ns-cloud-c1.googledomains.com, ns-cloud-c2.googledomains.com, ns-cloud-c3.googledomains.com, ns-cloud-c4.googledomains.com"},{"label":"Address","value":"23.227.38.67"},{"label":"Certificate issuer","value":"Let's Encrypt"},{"label":"Certificate type","value":"DV"},{"label":"Certificate expires","value":"2026-12-24"}],"crux":[{"label":"Popularity among Chrome users","value":"top 500,000 sites"},{"label":"First known user traffic","value":"2021-02 or earlier"},{"label":"Months with real traffic, of the last 24","value":24},{"label":"Traffic pattern","value":"sustained"},{"label":"Rank jump in the last 12 months","value":"none"},{"label":"Rank drop in the last 12 months","value":"none"},{"label":"Popularity across the internet","value":"top 200,000 sites"}],"hibp":[{"label":"Known data breaches found","value":0}],"rdap":[{"label":"Domain age","value":"12 years"},{"label":"Domain transfer lock enabled","value":true}],"social":[{"label":"Social platforms with discovered profiles","value":["facebook","instagram","linkedin","tiktok","x","youtube"]},{"label":"Facebook page","value":true},{"label":"Instagram page","value":true},{"label":"TikTok page","value":true},{"label":"YouTube page","value":true},{"label":"LinkedIn page","value":true},{"label":"X page","value":true},{"label":"Social follower counts","value":{"total":205959}},{"label":"YouTube channel","value":{"videos":826,"subscribers":1450,"last_upload":"2026-10-18"}}],"reviews":[{"label":"Independent review platforms","value":3},{"label":"SmartCustomer rating","value":3.1},{"label":"SmartCustomer review count","value":61},{"label":"Trustpilot rating","value":5.0},{"label":"Trustpilot review count","value":335},{"label":"Trustindex rating","value":3.0},{"label":"Trustindex review count","value":26},{"label":"Trustindex reviews by platform","value":["AppleAppstore: 9","BBB: 13","Sitejabber: 59","Trustindex: 4"]}],"wayback":[{"label":"Website archive history","value":null}],"website":[{"label":"HTTPS enabled","value":true},{"label":"Contact email or contact form available","value":true},{"label":"Contact phone number found","value":true},{"label":"Terms page found","value":true},{"label":"Contact page found","value":true},{"label":"Privacy page found","value":true},{"label":"Returns page found","value":true},{"label":"Shipping page found","value":true},{"label":"Sources agreeing on postcode","value":null}],"registry":[{"label":"Company found in official company register","value":null},{"label":"Registered company name","value":null},{"label":"Company status","value":null},{"label":"Company status detail","value":null},{"label":"Company age","value":null},{"label":"Registered address","value":null},{"label":"Accounts overdue","value":null},{"label":"Confirmation statement overdue","value":null},{"label":"Insolvency history","value":null},{"label":"Registered office in dispute","value":null},{"label":"Filing history consistent","value":null},{"label":"Whether registered company activity matches the website","value":null},{"label":"ICO data-protection fee payer","value":null},{"label":"Better Business Bureau profile","value":null},{"label":"Companies House registration","value":"N/A, not a UK company"},{"label":"Data protection registration (ICO)","value":"N/A, not a UK company"},{"label":"VAT number","value":"N/A"},{"label":"Where the company is based","value":"US"},{"label":"Why we believe that","value":["its terms are governed by the laws of California","its phone number starts +1"]},{"label":"Which countries the company serves","value":["UK","US"]},{"label":"Why we believe that","value":["$ prices on its homepage","its structured data names the area it serves","its delivery page says it ships worldwide","its delivery page says it ships to the US","its delivery page says it ships to the UK"]}],"wikipedia":[{"label":"Wikipedia page about the company","value":null},{"label":"Founding year and place as the encyclopaedia states it","value":null},{"label":"Headcount as the encyclopaedia states it, with its year","value":null},{"label":"Revenue as the encyclopaedia states it, with its year","value":null},{"label":"Parent company","value":null}],"safe_browsing":[{"label":"Malware or phishing threat status","value":[]}]},"links":{"website":[{"label":"homepage","url":"https://12thtribe.com/"},{"label":"pages/about-us","url":"https://12thtribe.com/pages/about-us"},{"label":"pages/contact-us","url":"https://12thtribe.com/pages/contact-us"},{"label":"pages/privacy-policy","url":"https://12thtribe.com/pages/privacy-policy"},{"label":"pages/terms-of-service","url":"https://12thtribe.com/pages/terms-of-service"},{"label":"policies/shipping-policy","url":"https://12thtribe.com/policies/shipping-policy"},{"label":"pages/returns-and-exchanges-1","url":"https://12thtribe.com/pages/returns-and-exchanges-1"}],"social":[{"label":"facebook","url":"https://www.facebook.com/12thtribeshop","followers":134609,"metric":"followers","via":"site"},{"label":"instagram","url":"https://www.instagram.com/shop12thtribe/","followers":null,"metric":null,"via":"site"},{"label":"x","url":"https://x.com/shop12thtribe","followers":null,"metric":null,"via":"site"},{"label":"linkedin","url":"https://www.linkedin.com/company/12th-tribe","followers":null,"metric":null,"via":"site"},{"label":"youtube","url":"https://www.youtube.com/channel/UCZGgwoGfN7bqlsNMV18n86Q","followers":1450,"metric":"subscribers","via":"site"},{"label":"tiktok","url":"https://www.tiktok.com/@shop12thtribe","followers":69900,"metric":"followers","via":"site"}],"reviews":[{"label":"SmartCustomer","url":"https://www.smartcustomer.com/reviews/12thtribe.com"},{"label":"Trustpilot","url":"https://www.trustpilot.com/review/12thtribe.com"},{"label":"Trustindex","url":"https://www.trustindex.io/reviews/www.12thtribe.com"}]},"summary":{"icon":"https://www.12thtribe.com/cdn/shop/files/12th-tribe-brand-logo-favicon.png?crop=center&height=32&v=1704738677&width=32","kept":null,"logo":null,"site":null,"based":"US","email":"hello@12thtribe.com","image":"https://www.12thtribe.com/cdn/shop/files/GinaDenimPaisleyEmbroideredJacket_LouisaEspressoCowlNeckBodysuitandPresleyWashedBlackCuffedJeans_ElianaGoldandStoneDropNecklace_3.jpg?v=1787785605&width=250","phone":"+1 323-880-4117","title":"12th Tribe","years":null,"rating":5.0,"serves":["GB","US"],"address":null,"reviews":335,"domain_age":"12 years","contact_url":"https://12thtribe.com/pages/contact-us","description":"Women's boutique featuring globally inspired jewelry and clothing.","final_check":["country","state"],"address_note":null,"contact_form":false,"reviews_source":"Trustpilot","contact_unopened":null,"reviews_total":422},"pages":{"contact":"https://12thtribe.com/pages/contact-us","about":"https://12thtribe.com/pages/about-us","returns":"https://12thtribe.com/pages/returns-and-exchanges-1","shipping":"https://12thtribe.com/policies/shipping-policy","terms":"https://12thtribe.com/pages/terms-of-service","privacy":"https://12thtribe.com/pages/privacy-policy"},"answers":[{"url":"https://www.12thtribe.com/pages/about-us","kind":"about","quote":"12th Tribe is on a mission to dress you for your favorite memories. Check out our amazing community on Instagram in our tagged images. We LOVE seeing you in head to toe 12th Tribe.","question":"In their own words"},{"url":"https://www.12thtribe.com/policies/shipping-policy","kind":"shipping","quote":"FREE US STANDARD SHIPPING No promo code is required to redeem free shipping, just select Standard Shipping during checkout.","question":"Delivery cost"}],"reviews":[{"url":"https://www.trustpilot.com/review/12thtribe.com","found":true,"label":"Trustpilot","rating":5.0,"source":"reviews","reviews":335},{"url":"https://www.smartcustomer.com/reviews/12thtribe.com","found":true,"label":"SmartCustomer","rating":3.1,"source":"reviews","reviews":61},{"url":null,"found":false,"label":"G2","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Capterra","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Reviews.io","rating":null,"source":"reviews","reviews":null},{"url":null,"found":false,"label":"Feefo","rating":null,"source":"reviews","reviews":null},{"url":"https://www.trustindex.io/reviews/www.12thtribe.com","found":true,"label":"Trustindex","rating":3.0,"source":"reviews","reviews":26},{"url":null,"found":null,"label":"Google","rating":null,"source":"reviews","reviews":null}],"breaches":[],"reasons":[{"text":"Domain registered 12 years ago","source":"rdap"},{"text":"No malware or phishing warnings","source":"safe_browsing"},{"text":"Pages read: contact, about, returns, shipping, terms, privacy","source":"website"},{"text":"Support email: hello@12thtribe.com","source":"website"},{"text":"Support phone: +1 323-880-4117","source":"website"},{"text":"Email authentication configured: SPF, DMARC (reject), DKIM","source":"dns"},{"text":"Domain is locked against transfer at the registrar","source":"rdap"},{"text":"No known company data breach","source":"hibp"},{"text":"Social presence on 6 platforms: facebook, instagram, linkedin, tiktok, x, youtube; largest audience 134,609 followers on facebook","source":"social"},{"text":"YouTube channel with 1,450 subscribers, 826 videos, last upload 2026-10-18","source":"social"},{"text":"SmartCustomer: rated 3.1 from 61 reviews","source":"reviews"},{"text":"Trustpilot: rated 5.0 from 335 reviews","source":"reviews"},{"text":"Trustindex: rated 3.0 from 26 reviews","source":"reviews"},{"text":"Trustindex page: reviews pooled from AppleAppstore, BBB, Sitejabber, Trustindex","source":"trustindex"},{"text":"Real visitor traffic in 24 of the last 24 months (Chrome usage data)","source":"crux"},{"text":"Real visitors since 2021-02 or earlier","source":"crux"},{"text":"Among the 200,000 most-visited sites on the internet (Cloudflare Radar)","source":"radar"}],"concerns":[],"evidence":[{"source":"bbb","ok":true,"fetched_at":"2026-10-19T01:30:39.151289+00:00","error":null,"why":null},{"source":"crux","ok":true,"fetched_at":"2026-10-19T01:30:24.445064+00:00","error":null,"why":null},{"source":"dns","ok":true,"fetched_at":"2026-10-19T01:30:24.541100+00:00","error":null,"why":null},{"source":"final_check","ok":true,"fetched_at":"2026-10-19T01:31:34.734723+00:00","error":null,"why":null},{"source":"google_places","ok":null,"fetched_at":"2026-10-19T01:30:24.205004+00:00","error":null,"why":null},{"source":"hibp","ok":true,"fetched_at":"2026-10-19T01:30:23.620691+00:00","error":null,"why":null},{"source":"homepage","ok":true,"fetched_at":"2026-10-19T01:30:24.595230+00:00","error":null,"why":null},{"source":"ico","ok":false,"fetched_at":"2026-10-19T01:30:39.158481+00:00","error":null,"why":null},{"source":"opendata","ok":true,"fetched_at":"2026-10-19T01:30:24.445406+00:00","error":null,"why":null},{"source":"radar","ok":true,"fetched_at":"2026-10-19T01:30:24.957513+00:00","error":null,"why":null},{"source":"rdap","ok":true,"fetched_at":"2026-10-19T01:30:24.633986+00:00","error":null,"why":null},{"source":"registry","ok":true,"fetched_at":"2026-10-19T01:30:38.684022+00:00","error":null,"why":null},{"source":"reviews","ok":true,"fetched_at":"2026-10-19T01:30:25.226434+00:00","error":null,"why":null},{"source":"safe_browsing","ok":true,"fetched_at":"2026-10-19T01:30:24.602766+00:00","error":null,"why":null},{"source":"social","ok":true,"fetched_at":"2026-10-19T01:30:33.270720+00:00","error":null,"why":null},{"source":"trustindex","ok":true,"fetched_at":"2026-10-19T01:30:25.627691+00:00","error":null,"why":null},{"source":"wayback","ok":false,"fetched_at":"2026-10-19T01:30:24.439514+00:00","error":null,"why":null},{"source":"website","ok":true,"fetched_at":"2026-10-19T01:31:32.381079+00:00","error":null,"why":null},{"source":"wikipedia","ok":null,"fetched_at":"2026-10-19T01:30:25.181024+00:00","error":null,"why":null}],"cost":{"gathering":0.0044,"score":0.00023,"total":0.00463},"claimed":false,"claimed_at":null,"summary_text":"12thtribe.com's website address was registered 12 years ago, and is locked against transfer to someone else. Customers have left 335 reviews on Trustpilot, averaging 5.0 stars out of 5. Google Safe Browsing shows no malware or phishing warnings for its website. We could not find an address.","context":"Important context: Truth Signal weighs public evidence about this business. A high score means strong evidence that the business is established and legitimate, not a promise that it is safe to buy from or that every purchase will go well. A low score means the evidence is thin or raises concerns, not that the business is unsafe or a scam.","sections":[["Positives","good",[{"text":"Domain registered 12 years ago","source":"rdap","plain":true},{"text":"Good independent reputation: 335 reviews on Trustpilot, rated 5.0 stars out of 5","source":"reviews","plain":false},{"text":"No malware or phishing warnings","source":"safe_browsing","plain":true}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry","plain":false}]]],"missing":[],"page":{"rows":[["Who they are","registry","Company details","building","Based in the US; serves the UK and the US","info"],["Who they are","rdap","Domain registration","clock","Its website address was registered 12 years ago","good"],["Who they are","website","Website details","globe","We read 6 of its pages: contact, about, returns, delivery, terms and privacy","good"],["Reputation and track record","reviews","Customer reviews","star","422 reviews across 3 platforms, rated 3.0 to 5.0 out of 5","good"],["Reputation and track record","crux","Visitor traffic","eye","Real people visited its website in 24 of the last 24 months (Google Chrome usage data)","info"],["Reputation and track record","wayback","Web history and authority","history","Waiting its turn; asked again tomorrow","wait"],["Reputation and track record","social","Social presence","users","It is on 6 social media platforms (Facebook, Instagram, LinkedIn, TikTok, X and YouTube); the largest audience is 134,609 followers on Facebook","good"],["Safety","safe_browsing","Malware and phishing","bug","Google Safe Browsing shows no malware or phishing warnings for its website","good"],["Safety","hibp","Data breach history","lock","No known data breach involving the company","good"],["Safety","dns","Domain and email security","shield-check","Its email is protected: mail forged in its name is blocked","good"]],"tally":"7 clear · 2 for information · 1 checking","held":null,"satisfaction":[["Trustpilot","5.0","335 reviews",false],["SmartCustomer","3.1","61 reviews",false],["Trustindex","3.0","26 reviews",false],["Average","4.6","422 reviews on Trustpilot, SmartCustomer and Trustindex",false]],"found":{"registry":[],"rdap":[["Its website address is locked against being transferred to someone else","good"]],"website":[["Company contact email is available","good"],["Company contact phone number is available","good"]],"reviews":[["Rated 3.1 stars out of 5 from 61 reviews on SmartCustomer","good"],["Rated 5.0 stars out of 5 from 335 reviews on Trustpilot","good"],["Rated 3.0 stars out of 5 from 26 reviews on Trustindex","good"],["Trustindex, a review service, gathers this business's reviews from AppleAppstore, BBB, Sitejabber and Trustindex on one page, and its reviews are counted like any other review site's, less those from a site we already read on its own. A business can claim its page there to collect reviews and reply to them, and which review sites are included differs from one business to the next.","good"]],"crux":[["Real people have visited its website since February 2021 or earlier","good"],["It is among the 200,000 most-visited sites on the internet (Cloudflare Radar)","good"]],"wayback":[],"social":[["Its YouTube channel has 1,450 subscribers and 826 videos, the latest uploaded on 18 Oct 2026","good"]],"safe_browsing":[],"hibp":[],"dns":[]},"provided":[],"sections":[["Positives","good",[{"text":"Its website address was registered 12 years ago","source":"rdap"},{"text":"Good independent reputation: 335 reviews on Trustpilot, rated 5.0 stars out of 5","source":"reviews"},{"text":"Google Safe Browsing shows no malware or phishing warnings for its website","source":"safe_browsing"}]],["Not found","none",[{"text":"Address information was not found from our checks.","source":"registry"}]]]},"answer":"Is 12thtribe.com legit and trustworthy? Truth score 67 out of 100, mixed truth signals: 7 of 10 public checks clear, 2 for information, 1 still being checked. Legitimacy confidence: mixed. Customer satisfaction: mixed.","citation":{"source":"Truth Signal","url":"https://truthsignal.com/business/12thtribe.com","assessed_at":"2026-10-19T01:31:35.095322+00:00","licence":"CC BY 4.0","licence_url":"https://creativecommons.org/licenses/by/4.0/","cite_as":"Truth Signal, 12th Tribe: truth score 67 out of 100, legitimacy confidence Mixed, assessed 2026-10-19, https://truthsignal.com/business/12thtribe.com"}}